WE GET ASKED, A LOT... WHAT'S WITH THE LOGO? WELL LET US EXPLAIN...
Anyone who has had a business knows that the logo is very important. In my opinion it needs to be simple, memorable and have some value beyond just being pretty.
Our logo comes from the worlds oldest written language and was (at least in part) the symbol for beer.
All of a sudden our inspiration becomes clearer doesn't it.
You will notice the two horizontal lines in the centre, we gave them a bit more wave to symbolise the Tumut River. The Tumut River is a cystal clear water supply coming from the Snowy Mountain Scheme which is fed from the melted snow caps of the Snowy Mountains. Basically our amazing water is a big deal to us.
And then theres the Sun. If you think of Australia, the Sunburnt country and don't think of Sun and Beaches and Desert there is something wrong with you :-). Making beer in our brewery in the middle of January when the room temperature is 45 degrees celsius you can't help but think about the sun. I don't care where you're from, the best way to consume a beer is ice cold in the sun! Australia and Tumut for that matter is the place to get that feeling.
Put it all together, The ancient art of beer, our amazing water and the Australian sun. A perfect combination for a perfect beer and according to us the perfect logo :-)
So back in October last year we told you about the plans we were laying out to move and expand our business into the Old Butter Factory building in Tumut.After trials and tribulations this move unfortunately fell through, and although we were disheartened at this set back we know that these things happen and we wouldn’t have gotten to where we are now without falling down and picking ourselves back up.
Alright, now the fun part! Our gear is here and the slab is treated and ready to rock and roll. So it’s time to actually put the final pieces of the puzzle together. We needed a little help getting it up off the ground and positioning it because, who would have thought, brewing equipment is freaking heavy.