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So What's With the Logo?

September 26, 2017

So What's With the Logo?

WE GET ASKED, A LOT... WHAT'S WITH THE LOGO? WELL LET US EXPLAIN...

Anyone who has had a business knows that the logo is very important. In my opinion it needs to be simple, memorable and have some value beyond just being pretty.

Our logo comes from the worlds oldest written language and was (at least in part) the symbol for beer.

cuniform symbol for beer
cuniform symbol for beer

All of a sudden our inspiration becomes clearer doesn't it.

You will notice the two horizontal lines in the centre, we gave them a bit more wave to symbolise the Tumut River. The Tumut River is a cystal clear water supply coming from the Snowy Mountain Scheme which is fed from the melted snow caps of the Snowy Mountains. Basically our amazing water is a big deal to us.

Water - from the Tumut River, pretty important to our beer!
Water - from the Tumut River, pretty important to our beer!

And then theres the Sun. If you think of Australia, the Sunburnt country and don't think of Sun and Beaches and Desert there is something wrong with you :-). Making beer in our brewery in the middle of January when the room temperature is 45 degrees celsius you can't help but think about the sun. I don't care where you're from, the best way to consume a beer is ice cold in the sun! Australia and Tumut for that matter is the place to get that feeling.

The Australian Sun
The Australian Sun

Put it all together, The ancient art of beer, our amazing water and the Australian sun. A perfect combination for a perfect beer and according to us the perfect logo :-)

rockwell_logo






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