WE GET ASKED, A LOT... WHAT'S WITH THE LOGO? WELL LET US EXPLAIN...
Anyone who has had a business knows that the logo is very important. In my opinion it needs to be simple, memorable and have some value beyond just being pretty.
Our logo comes from the worlds oldest written language and was (at least in part) the symbol for beer.
All of a sudden our inspiration becomes clearer doesn't it.
You will notice the two horizontal lines in the centre, we gave them a bit more wave to symbolise the Tumut River. The Tumut River is a cystal clear water supply coming from the Snowy Mountain Scheme which is fed from the melted snow caps of the Snowy Mountains. Basically our amazing water is a big deal to us.
And then theres the Sun. If you think of Australia, the Sunburnt country and don't think of Sun and Beaches and Desert there is something wrong with you :-). Making beer in our brewery in the middle of January when the room temperature is 45 degrees celsius you can't help but think about the sun. I don't care where you're from, the best way to consume a beer is ice cold in the sun! Australia and Tumut for that matter is the place to get that feeling.
Put it all together, The ancient art of beer, our amazing water and the Australian sun. A perfect combination for a perfect beer and according to us the perfect logo :-)
Hefeweizen is a straw coloured, usually hazy beer which is very attractive when served in the traditional Bavarian hefeweizen glass in the summer sunshine. Hefeweizens are made with at least 50% wheat in the mash and are not found to be brimming with hops, the flavours mainly come from the yeast instead. You see “Weizen” means wheat (you might remember that from our Dunkelweizen article) and “hefe” means yeast. These, as said, are the main two flavour components of a hefeweizen and the yeast used adds distinct clove and banana notes. Making these beers the perfect, easy drinking beverage in the sunshine.